Nelly Estryn

Head of Human Resources

As Head of Human Resources, Nelly is responsible for the HR strategy at FairFly, covering all aspects of organizational development including talent acquisition, training and personal development, employee wellness and retention.

An experienced Human Resources leader, Nelly comes to FairFly with a number of years under her belt working in start-ups within the technology industry, where she has built the HR function from the ground up.

As well as a BA in Behavioural Science, she has a Master of Science (MSc) in Management with a focus on organizational behavior from Tel Aviv University.

Outside of the office, Nelly enjoys spending time with her family and her new baby. When she can, as a trained pastry chef, she enjoys baking and getting out on her bike. She is always keen to continue to learn new things and especially loves to travel.

Oded Zilinsky

VP Product

As VP Product, Oded leads FairFly’s team of product managers and data analysts and is responsible for the continual development of FairFly’s product portfolio.

An experienced Product Management leader, Oded has over 11 years of product management and strategy within enterprise software and SaaS companies including Hewlett Packard Enterprise and more recently Carlson Wagonlit Travel. A seasoned innovator, Oded’s successes have been in creating innovative and differentiated products from the ground up.

Married with 2 children, Oded enjoys his time with his family. He is an accomplished piano player and likes to go out on his bike when he can.

Oded is an alumnus of Ben Gurion University in Negev, Israel where he graduated with the prestigious 'Dean’s Honor'.

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Richard Woolf

EVP Global Sales

Richard brings over 25 years of experience in software sales to the world’s leading enterprises and multinationals. He is an expert in creating customized sales models, as well as building and training sales teams that drive revenue growth.

Prior to joining WalkMe, Richard was Senior Director of Sales at Panaya (acquired by Infosys) and managed the sales at FraudSciences (acquired by PayPal). In his role as EVP Global Sales at WalkMe, he built, managed and led the sales globally.

He has a B.Comm degree from the University of Cape Town.

Uri Levine

Chairman and Co-Founder

Uri serves as Chairman of the Board and is one of the Co-Founders of FairFly. He is a passionate serial entrepreneur and disruptor, co-founded Waze, the world’s largest driving traffic and navigation app. The app, now used by more than 250 million drivers around the globe, was acquired by Google in June of 2013 for $1.1 billion.

Since that time, he have actively pursued my dream to create great value for large audiences, through the series of startups including FairFly. Uri's vision is specifically intended to disrupt inefficient markets and improve under-functioning services, focus on solving “BIG problems”, saving consumers time and money, while empowering them.

Shoval Bolotin

VP Product & General Manager

As VP Product for FairFly, Shoval Bolotin heads up the teams responsible for product development and delivery. Shoval joined FairFly in 2018 and brought a wealth of product management, development, and delivery. Having served for six years as an Engineer in Israel’s submarine fleet, Shoval has one of the broadest skill sets on the FairFly executive leadership team.

Shoval is incredibly active and FairFly’s resident swimming, cycling and running aficionado. Going home and spending time with his family is the most important part of his day.

An alumnus of Tel Aviv University, Shoval also obtained his MBA in 2004 from The College of Management Academic Studies in Rishon LeZion.

Ami Goldenberg

CTO & Co-Founder

As CTO for FairFly, Ami Goldenberg leads the company’s global strategic technology operation and roadmap. He also leads the FairFly’s research and development program, overseeing CAPEX. Having served with the elite intelligence unit 8200 with the IDF, Ami subsequently moved on to IT security consulting and is an experienced architect who excels at building scalable cloud-based solutions.

Outside of the office, Ami spends most of his time with his family. From an early age Ami was "one of those kids that disassembled small electrical items just to see how they worked", this curiosity that has not gone away.

Ami completed his BA in Computer Science at the Interdisciplinary Center, Herzliya and is an alumnus of the Zell Entrepreneurship Program.

Chris Ulph

VP Global Marketing

As VP Global Marketing at FairFly, Chris is responsible for customer experience, market strategy, and demand generation. Chris joined FairFly in 2018, bringing with him a wealth of B2B and B2C marketing experience from various travel industry verticals including; Hospitality Technology, Airline Technology, and Hotel Franchising.

Outside of work, Chris enjoys spends much of his free time outdoors and living in London means he can unwind with a long walk along the Thames. A self-confessed AV geek, Chris’s home under Heathrow approach is somewhat by design.

A double alumnus of The University of Hertfordshire, Chris obtained his BA in Economics and MA in Marketing in 2007, and 2011 respectively.

Aviel Siman-Tov

CEO & Co-Founder

As the CEO and Co-Founder of FairFly, Aviel is focused on ensuring the company has access to the resources it needs for growth. A former company commander with the IDF combined with four years of business and legal higher education provided the foundation for his leadership ability.

He is a former professional handball player and is very active when he is not in the office. Running, snowboarding both feature in his hobby list.

Aviel received an LLB and BBA degree from the Interdisciplinary Center- Herzliya and is the setting for the conception of FairFly with Ami Goldenberg, the company's CTO.