Fairfly welcomes Richard Woolf as EVP of Sales


Amid rapid growth, Fairfly hires eminent sales leader to expand global reach.

TEL AVIV, ISRAEL, 30 October 2019 – Fairfly, the leading provider of air price assurance solutions for the business travel industry, is pleased to announce that Richard Woolf will be joining the company as EVP of Sales, starting November 2019.

Richard Woolf, who has an outstanding track record of helping companies accelerate growth, will lead FairFly’s sales and business development as it expands its footprint internationally.

“We are excited to welcome Richard on board as we undergo a crucial inflection point. With a product that delivers on its promises and knows how to win the trust of our clients, we are now entering an accelerated growth phase. To keep this momentum, we are lucky to have Richard joining and helping us take FairFly to the next stage,” Aviel Siman-Tov, Co-Founder and CEO of FairFly. “Richard’s deep understanding of the B2B sales process and management never loses sight of the customers’ needs and benefits.”

“I am thrilled to be joining FairFly. This company has already achieved several industry firsts. Building a stronger B2B sales team will help Fairfly continue disrupting the industry and delivering real value to even more customers. Corporate travel is undergoing enormous change. More and better technology is needed to make business travel programs the ultimate success driver. In this respect, Fairfly and its product suite are bound to win, and I am looking forward to contributing to this success,” said Richard Woolf.

FairFly’s reputation as a technology provider understanding the business travel industry has drawn partnerships with leading corporate travel management companies and resulted in global GDS integrations.

Richard Woolf’s career includes senior sales roles at fast-growing technology startups like WalkMe, Infosys-acquired software company, Panaya, and Zerto.

About FairFly
FairFly is the leading provider of Travel Spend Optimization offering air & hotel travel price assurance and travel data analytics with a truly global reach. Customers rely on FairFly to ensure their travel spend is used optimally. FairFly turns airfare and hotel rate volatility into savings and increases the return on travel investment. Customers experience no disruption to the traveler and enjoy automated rebooking solutions. Added to this, FairFly’s travel data analytics delivers reports and insights for the further optimization of travel programs.