Executive Leadership Team

FairFly’s products and services are developed to give the corporate travel industry clarity over their air spend. FairFly itself was founded to be a forum where experts had an environment to deliver on that promise. To deliver quickly, to push the boundaries of what’s possible, and to give the market exactly what’s needed.

But FairFly DNA is more than that, it’s cultural. Beyond a mission statement, beyond codifying a set of rules. FairFly is a family where transparency and a sense of urgency prevail in all the things we do. It’s sitting down for lunch as a company every single day, it’s the embodiment of our core values; a sense of extreme ownership over what we do, to overdeliver on our customer’s expectations, and to exhibit extreme focus on the tasks at hand.

Aviel Siman-Tov, CEO and Co-Founder FairFly

Aviel Siman-Tov

CEO & Co-Founder

As the CEO and Co-Founder of FairFly, Aviel is focused on ensuring the company has access to the resources it needs for growth. A former company commander with the IDF combined with four years of business and legal higher education provided the foundation for his leadership ability.

He is a former professional handball player and is very active when he is not in the office. Running, snowboarding both feature in his hobby list.

Aviel received an LLB and BBA degree from the Interdisciplinary Center- Herzliya and is the setting for the conception of FairFly with Ami Goldenberg, the company’s CTO.

Uri Levine, Chair of the Board and Co-Founder at FairFly

Uri Levine

Co-Founder and Chairman

Uri serves as Chairman of the Board and is one of the Co-Founders of FairFly. He is a passionate serial entrepreneur and disruptor, co-founded Waze, the world’s largest driving traffic and navigation app. The app, now used by more than 250 million drivers around the globe, was acquired by Google (NASDAQ:GOOG) in June of 2013 for $1.1 billion.

Since that time, he has actively pursued his dream to create great value for large audiences, through his investment fund “The Founders Kitchen”. Uri’s vision is specifically intended to disrupt inefficient markets and improve under-functioning services, focus on solving “BIG problems”, saving consumers time and money, while empowering them.

Uri also serves on the board of directors at Moovit (acquired by Intel, NASDAQ:INTL), Here Technologies and as an independent director of Infosys (NSE:INFY).

Ami Goldenberg

CTO & Co-Founder

As CTO for FairFly, Ami Goldenberg leads the company’s global strategic technology operation and roadmap. He also leads the FairFly’s research and development program, overseeing CAPEX. Having served with the elite intelligence unit 8200 with the IDF, Ami subsequently moved on to IT security consulting and is an experienced architect who excels at building scalable cloud-based solutions using travel data.

Outside of the office, Ami spends most of his time with his family. From an early age, Ami was “one of those kids that disassembled small electrical items just to see how they worked”, this curiosity that has not gone away.

Ami completed his BA in Computer Science at the Interdisciplinary Center, Herzliya and is an alumnus of the Zell Entrepreneurship Program.

Richard Woolf, EVP Global Sales at FairFly

Richard Woolf

EVP Global Sales

In his role as EVP Global Sales at FairFly, Richard is responsible for FairFly’s commercial success leading the Sales, Sales Development, Solutions Consulting and Account Management functions. He brings over 25 years of experience in software sales to the world’s leading enterprises and multinationals and is an expert in creating customized sales models, as well as building and training sales teams that drive significant revenue growth.

Prior to joining FairFly, Richard was Senior Vice President of Sales at WalkMe and has managed the sales at FraudSciences (acquired by PayPal, NASDAQ:PYPL) and Panaya (acquired by Infosys, NSE:INFY).

He has a B.Comm degree from the University of Cape Town.

Chris Ulph, VP Global Marketing at FairFly

Chris Ulph

VP Global Marketing

As VP Global Marketing at FairFly, Chris is responsible for communications, market strategy, and demand generation. Chris joined FairFly in 2018, bringing with him a wealth of B2B and B2C marketing experience from various business travel and travel technology providers such as Sabre (NASDAQ:SABR) and Choice Hotels International (NYSE:CHH).

Outside of work, Chris enjoys spends much of his free time outdoors and living in London means he can unwind with a long walk along the Thames. A self-confessed AV geek, Chris is studying for his private pilots license.

A double alumnus of The University of Hertfordshire, Chris obtained his BA in Economics and MA in Marketing in 2007, and 2011 respectively.

Oded Zilinsky

VP Product

As VP Product, Oded leads FairFly’s team of product managers and data analysts and is responsible for the continual development of FairFly’s product portfolio.

An experienced Product Management leader, Oded has over 11 years of product management and strategy within enterprise software and SaaS companies including Hewlett Packard Enterprise and more recently at business travel management company, Carlson Wagonlit Travel. A seasoned innovator, Oded’s successes have been in creating innovative and differentiated products from the ground up.

Married with 2 children, Oded enjoys his time with his family. He is an accomplished piano player and likes to go out on his bike when he can.

Oded is an alumnus of Ben Gurion University in Negev, Israel where he graduated with the prestigious ‘Dean’s Honor’.