Executive Leadership Team
FairFly’s products and services are developed to give the corporate travel industry clarity over their air spend. FairFly itself was founded to be a forum where experts had an environment to deliver on that promise. To deliver quickly, to push the boundaries of what’s possible, and to give the market exactly what’s needed.
But FairFly DNA is more than that, it’s cultural. Beyond a mission statement, beyond codifying a set of rules. FairFly is a family where transparency and a sense of urgency prevail in all the things we do. It’s sitting down for lunch as a company every single day, it’s the embodiment of our core values; a sense of extreme ownership over what we do, to overdeliver on our customer’s expectations, and to exhibit extreme focus on the tasks at hand.
CEO & Co-Founder
As the CEO and Co-Founder of FairFly, Aviel is focused on ensuring the company has access to the resources it needs for growth. A former company commander with the IDF combined with four years of business and legal higher education provided the foundation for his leadership ability.
He is a former professional handball player and is very active when he is not in the office. Running, snowboarding both feature in his hobby list.
Aviel received an LLB and BBA degree from the Interdisciplinary Center- Herzliya and is the setting for the conception of FairFly with Ami Goldenberg, the company’s CTO.
Co-Founder and Chairman
Uri serves as Chairman of the Board and is one of the Co-Founders of FairFly. He is a passionate serial entrepreneur and disruptor, co-founded Waze, the world’s largest driving traffic and navigation app. The app, now used by more than 250 million drivers around the globe, was acquired by Google (NASDAQ:GOOG) in June of 2013 for $1.1 billion.
Since that time, he has actively pursued his dream to create great value for large audiences, through his investment fund “The Founders Kitchen”. Uri’s vision is specifically intended to disrupt inefficient markets and improve under-functioning services, focus on solving “BIG problems”, saving consumers time and money, while empowering them.
Uri also serves on the board of directors at Moovit (acquired by Intel, NASDAQ:INTL), Here Technologies and as an independent director of Infosys (NSE:INFY).
As General Manager for FairFly, Shoval is responsible for ensuring FairFly’s product and operations are both effective and efficient. He also drives long-term cross-departmental strategic initiatives.
Shoval joined FairFly in 2018 from NICE Systems (NASDAQ:NICE) where he was responsible for product management and marketing group of the analytics line-of-business. Prior to that Shoval was at RAD Data Communications for 17 years where he managed the Global Services business unit. Having served for seven years as an Engineer in Israel’s submarine fleet, Shoval has one of the broadest skill sets on the FairFly executive leadership team.
Shoval is incredibly active and FairFly’s resident swimming, cycling and running aficionado. Going home and spending time with his family is the most important part of his day. He is also a mentor for Migdalor, an organization dedicated to the development and empowerment of Israeli Naval Academy Alumni.
An alumnus of Tel Aviv University, Shoval also obtained his MBA in 2004 from The College of Management Academic Studies in Rishon LeZion.
CTO & Co-Founder
As CTO for FairFly, Ami Goldenberg leads the company’s global strategic technology operation and roadmap. He also leads the FairFly’s research and development program, overseeing CAPEX. Having served with the elite intelligence unit 8200 with the IDF, Ami subsequently moved on to IT security consulting and is an experienced architect who excels at building scalable cloud-based solutions using travel data.
Outside of the office, Ami spends most of his time with his family. From an early age, Ami was “one of those kids that disassembled small electrical items just to see how they worked”, this curiosity that has not gone away.
Ami completed his BA in Computer Science at the Interdisciplinary Center, Herzliya and is an alumnus of the Zell Entrepreneurship Program.
EVP Global Sales
In his role as EVP Global Sales at FairFly, Richard is responsible for FairFly’s commercial success leading the Sales, Sales Development, Solutions Consulting and Account Management functions. He brings over 25 years of experience in software sales to the world’s leading enterprises and multinationals and is an expert in creating customized sales models, as well as building and training sales teams that drive significant revenue growth.
Prior to joining FairFly, Richard was Senior Vice President of Sales at WalkMe and has managed the sales at FraudSciences (acquired by PayPal, NASDAQ:PYPL) and Panaya (acquired by Infosys, NSE:INFY).
He has a B.Comm degree from the University of Cape Town.
VP Global Marketing
As VP Global Marketing at FairFly, Chris is responsible for communications, market strategy, and demand generation. Chris joined FairFly in 2018, bringing with him a wealth of B2B and B2C marketing experience from various business travel and travel technology providers such as Sabre (NASDAQ:SABR) and Choice Hotels International (NYSE:CHH).
Outside of work, Chris enjoys spends much of his free time outdoors and living in London means he can unwind with a long walk along the Thames. A self-confessed AV geek, Chris is studying for his private pilots license.
A double alumnus of The University of Hertfordshire, Chris obtained his BA in Economics and MA in Marketing in 2007, and 2011 respectively.
As VP Product, Oded leads FairFly’s team of product managers and data analysts and is responsible for the continual development of FairFly’s product portfolio.
An experienced Product Management leader, Oded has over 11 years of product management and strategy within enterprise software and SaaS companies including Hewlett Packard Enterprise and more recently at business travel management company, Carlson Wagonlit Travel. A seasoned innovator, Oded’s successes have been in creating innovative and differentiated products from the ground up.
Married with 2 children, Oded enjoys his time with his family. He is an accomplished piano player and likes to go out on his bike when he can.
Oded is an alumnus of Ben Gurion University in Negev, Israel where he graduated with the prestigious ‘Dean’s Honor’.
Head of Human Resources
As Head of Human Resources, Nelly is responsible for the HR strategy at FairFly, covering all aspects of organizational development including talent acquisition, training and personal development, employee wellness and retention.
An experienced Human Resources leader, Nelly comes to FairFly with a number of years under her belt working in start-ups within the technology industry, where she has built the HR function from the ground up.
As well as a BA in Behavioural Science, she has a Master of Science (MSc) in Management with a focus on organizational behavior from Tel Aviv University.
Outside of the office, Nelly enjoys spending time with her family and her new baby. When she can, as a trained pastry chef, she enjoys baking and getting out on her bike. She is always keen to continue to learn new things and especially loves to travel.